Covid-19 Put Billionaire John Paul DeJoria's Hair Care Empire At Risk. How He's Investing His Fortune In The Brand To Keep It Alive
Por un escritor de hombre misterioso
Descripción
The decades-long retail strategy that has made DeJoria an enormous fortune buckled during the Covid-19 pandemic. Social distancing measures shuttered hair salons and barbershops across the country. “Our sales zoomed straight down,” says DeJoria. “We lost nearly 60% of our revenue almost instantly.”
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