Book Summary: Influence by Robert Cialdini
Por un escritor de hombre misterioso
Descripción
Part of the 52 in 52 Book Summary Series. Last year I read a book every week for 52 weeks. Here are the personal journal entries I used to record the best lessons from each book. This week is Influence: The Psychology of Persuasion by Robert Cialdini.
Robert Cialdini: Influence Book Summary, Bestbookbits, Daily Book Summaries, Written, Video
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Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.
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